The Lou – The Lou

While the city of St. Louis in Missouri has garnered many nicknames over the years, the one that seems to resonate in American pop culture is The Lou^™.

The Lou^™ has become a popular catchphrase that captures the vibrant heritage, cultural diversity and artistic energy of an American city that is continuously reinventing itself for its residents, visitors and businesses. These are the characteristics that make St. Louis or The Lou^™ so unique and appealing. As such, The Lou^™ is home to several major corporations, leading hospitals, colleges and universities, professional sports teams and countless restaurants, parks, museums and historical attractions.

The synergy created by the interaction of these elements makes The Lou^™ much more than a handy way to designate a place and space in the American midwest.

It is a word that represents the past, the present and the future for both the young and the old. It encapsulates a sense of improvisation that honors the city’s history and traditions while allowing room for them to be revalued and transformed. Ultimately, The Lou^™ signifies the vast opportunities for innovation that awaits those who can cultivate a creative temperament and imagine a better world and a better future.

To order The Lou^™ merchandise CLICK HERE

While the city of St. Louis in Missouri has garnered many nicknames over the years, the one that seems to resonate in American pop culture is The Lou™.

The synergy created by the interaction of these elements makes The Lou™ much more than a handy way to designate a place and space in the American midwest.

While the city of St. Louis in Missouri has garnered many nicknames over the years, the one that seems to resonate in American pop culture is The Lou^™.

The synergy created by the interaction of these elements makes The Lou^™ much more than a handy way to designate a place and space in the American midwest.